Our Local Team

Our Local Team


We are very passionate about our clients' financial interests and doing what is right for them, their families, and/or their organization or company. We believe that truly getting to know what is important to clients and then overlaying strategic financial planning is critical to the success of any retirement, investment, and wealth management program.

We are a values-driven company and believe that a primary goal of wealth management is largely achieving financial security and financial confidence for one's self, one's family, and, in a larger context, one's business and our community.

Ensuring more financially secure lives is a passion for us. As a private independent firm, we have no obligations to proprietary products.
Investment minimums for individual clients are $150,000 in investable assets and $3,000,000 for retirement plan and corporate clients.
We also have the ability to work with clients by means of a retainer or hourly fee.

David Cyrs, MS, CFP®, AIF®, CRC®

Sr. Partner & President

He is passionate about positively changing people's life financial outcomes. His energy and enthusiasm for making a difference in peoples lives, is apparent in the office hallways, meeting rooms, or educational presentations. Having designed and developed retirement plans and welfare benefit plans for many of the largest employers in the Northern Illinois region, including executive compensation, nonqualified deferred compensation, 401(k)s, David brings valuable experience to working with business owners, executives, physicians, and all people planning for or near retirement. For more than 30 years, he has been executing financial planning and capital management. 

David believes in giving back to his community and does so by volunteering in various trusted community leadership positions, including years with the Rockford-area Chamber Leadership mentorship program, 10 years as a board member for the MILL Youth Center and Mill Foundation for disadvantaged youth, and 6 years on the board of directors for the Rosecrance Health Network Foundation and Rosecrance Health Network and on the finance board of his church.

Dave outdoors Tetons

In liesure he loves the outdoors and spending time at "the Lake in Northern Wisconsin." Fishing, boating, and golfing are favorite outdoor activities. He particularly likes reading history and a "shareholder" of the NFL, Green Bay Packers. He is most happy enjoying family outdoor activities, even an occasional basketball pickup game, family football, or skiing event.



David holds the Certified Retirement Counselor® (CRC®) designation and has earned the trusted advisor role for highly discerning financial professionals, including CPAs, Corporate Financial Officers, and Lawyers. He is highly experienced in developing and implementing customized investment management strategies, in addition to engineered retirement portfolio's. He is knowledgeable and experienced in individual tax planning, estate planning, intergenerational wealth transfer, and strategic charitable philanthropy. He obtained the Accredited Investment Fiduciary® (AIF®) designation in 2006. He has unique knowledge and experience in health care financial planning.  David has a BA in financial management/economics and an MS in business. He holds the CERTIFIED FINANCIAL PLANNER™ certification and brings decades of executive-level corporate strategic financial planning, capital management, and investment experience to clients. Registered in General Securities since 1995, he founded CYRS Wealth Advisors in 2007, specializing in private, independent retirement, and fee-based consultative investment management solutions.


David Cyrs is proud to have been recognized as a Summit Club advisor for 2016—a distinction based on annual production that places him among the top 22 percent of advisors affiliated with Commonwealth Financial Network®. Each year, Commonwealth, the Registered Investment Adviser–broker/dealer that helps us process investment transactions on your behalf, recognizes Summit Club advisors by inviting them to an exclusive gathering of their peers, leading industry experts, and Commonwealth home office staff. Summit Club advisors benefit from an intensive learning and networking experience designed to help them hone their expertise, share best practices, and provide ever-higher levels of service, education, and leadership to their clients.

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*Based on 10 objective eligibility and evaluation criteria, including a minimum of 5 years as an active credentialed financial professional, favorable regulatory and complaint history, accepts new clients, client retention rates, client assets administered, education, and professional designations. 5,449 award candidates in the Chicago area were considered for the Five Star Wealth Manager award. 435 (8 percent of candidates) were named 2018 Five Star Wealth Managers. (The criteria provided reflect the most recent year for which advisor received the award. The criteria used, the number of wealth managers considered for the award, and the percentage of those who receive the award may vary from year to year). These awards are not indicative of the wealth managers' future performance. Your experiences may vary. For more information, please visit www.fivestarprofessional.com.

John P. O'Connor, CFP®, AAMS®, AIF®

Associate Wealth Manager

John believes in developing a comprehensive financial plan for clients focused on their goals and values. With more than a decade of experience, his expertise includes retirement income planning and investment management, corporate retirement plans and financial wellness, income taxes, estate planning, and long-term health care solutions. John is an excellent educator and has many family members in education. He truly listens to the people he works with and understands that each individual client is unique and deserves a consultant who will help them accomplish their goals. As an independent advisor, he has developed a reputation for excellence in client service and has a passion for helping clients by representing their best interests. These valued clients often refer their friends and family to him.

John is actively involved in the local community and believes in giving back. He is a Shriner, board member for Youth Services Network (YSN), Deacon at his church, and on the finance committee for Build a Dream, an organization that builds schools and provides resources for underprivileged children in Mexico.

Outside the office, he spends time with his family and has two daughters. He enjoys annual Canadian fishing trips, traveling, live music, golfing, boating, and reading early American history (which he is particularly fond of). He is a member of Star in the East Lodge #166, Rockford Cosmopolitan Club, Financial Planning Association (FPA), and the Financial Services Institute.

John has a BA from Western Illinois University and holds the CERTIFIED FINANCIAL PLANNER™ certification. He currently is pursuing an MS in personal financial planning and anticipates completion by December 2019. He has attained the Accredited Investment Fiduciary® (AIF®) and Accredited Asset Management Specialist® (AAMS®) designations and is also Certified in Long-Term Care (CLTC).  John holds FINRA Series 7 (General Securities Representative) and Series 65 (Uniform Investment Advisor Law Examination) securities registrations.

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Heidi M. Burds

Administrative Services Manager

Heidi attended Loyola University in Chicago, Illinois, where she graduated with a BA in business administration.  She began her career in financial services in early 2008 at RBC Wealth Management. Her passion for putting clients first quickly advanced her to a management role.  She was valued, most notably, for her professionalism, efficiency, and attention to detail.

Heidi is highly experienced in guiding clients through the complex details of financial planning, retirement planning, and wealth services. In addition to her customer service and administrative support, Heidi is instrumental in contributing to our firm’s development and service goals.

Heidi holds her FINRA Series 7 and 66 securities registrations through Commonwealth Financial Network®  and life/health insurance and annuities licenses. She is also a notary public in the state of Illinois.

Outside the office, Heidi enjoys vacationing and spending time with her family, attending school, church, theater, and sporting events.  



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Suzanne Roberts

Administrative Services Associate

Suzanne Roberts (Sue) serves you as a highly experienced administrative associate.  Suzanne has an associate’s degree and over 20 years’ business customer service experience, including three years in financial services in the Rockford area with LPL.  We are excited to have her on the firm's team.  A native of the Chicago area, she prides herself in her can-do approach and will do whatever it takes to get the task done.  I think you will find her highly personable.  She is particularly experienced in providing exceptional client service and delivering it with a personal touch. 

When Sue is not hard at work, she is passionate about helping others, especially with her husband, through services such as veteran’s committees and rescue animals.  She enjoys playing with her dog, spending time with her two boys, going to football and basketball games, hosting events, and visiting family and friends.  Sue enjoys biking, picnicking, swimming, and boating. 

She is passionate about to servicing your needs!!!