Mission/Value Statement

Our Mission
Our retirement and wealth management vision is to meaningfully and positively affect people's financial lives by growing, enhancing, and protecting assets while improving life outcomes.


Our Values

  • Goal-based financial planning and wealth management
  • Opportunistic and independent fiduciary process (not product-oriented) to achieve successful client outcomes
  • Listen, collaborate, and respect individual uniqueness
  • Excellence, responsibility, and critical thinking 
  • Ongoing educational value 
  • Advocate for financial protection of capital
  • Provide disciplinestructure and organization
  • Fee-based, consultative financial planning process, excelling in fiduciary obligations to select individuals/families' trusts, foundations, and businesses
  • Code of Ethics of the Certified Financial Planner Board of Standards and Prudent Investor guidelines
  • Be Rockford area's leading independent private financial planning and wealth management firm, drawing upon the industry's largest independent privately held national network